What Is A Franchise Arrangement?
To be able to operate legally and profitably, Franchise arrangements are essential, they are the legally binding contracts between franchisors and franchisees that govern the franchise relationship, As typical indicators of the nature of the agreements, Territory rights
Minimum performance standards, Franchisors’ services requirements, Franchisee payments, Trademark use, Advertising standards, Exclusivity clause, Insurance requirements, and the territorial development rights outlined in the contract, dictates the structure of their business relationships, there are several types of Franchising arrangement options, each arrangement comes with unique responsibilities, resource requirements, and different degrees of commitment.
Types of Franchising
Franchise arrangements are broadly classified into three basic types Traditional (product) franchising, business format franchising, and Social franchising.
- Traditional Franchising focuses on products built on supplier-dealer arrangements, where the franchisee promotes the franchisor’s goods. Although the franchisor often does not give franchisees a complete operating system for their firm, it does license its trademark. Large items like automobiles and auto repair parts, vending machines, computers, bicycles, appliances, etc. are the focus of most product franchises. The majority of overall retail sales are made through franchises for product distribution. Franchise owners will occasionally provide licenses for not just distribution but also a portion of the production process, as is the case with the makers of Coca-Cola and Pepsi soft drinks.
- Business Format Franchising obtains the full framework for running the company and marketing the product or service. The franchisor provides initial and continuous training as well as assistance, as well as a comprehensive strategy and processes for practically every area of the firm. Franchise opportunities exist in more than 70 different industries, with fast food, retail, business services, fitness, and other sectors being the most common.
- Social Franchising systems generally focus on the lack of access to basic needs such as safe drinking water, adequate food supply, authentic drugs, quality healthcare, education, sanitation, and energy. Using the same Business format franchising model, social franchises seek to further a goal or address a challenge. Social franchising essentially takes a page from the corporate world and deploys it for social good. These products and services have historically been delivered primarily by governments, churches, and NGOs with mixed results.
Exploring Franchise Arrangement Types
Single-Unit Franchising Arrangements
Many people naturally begin their exploration of franchising by first looking at their surrounding environment, food and beverage franchises are the most popular franchise around the corner and these often use Single-Unit Franchising arrangements, where the franchisee is granted the freedom to establish and run one franchise site. This is a great approach for New franchise owners to gradually grow their business while monitoring the general day-to-day operations of the franchise, while also getting support from a franchisor who has often spent time creating successful processes. Franchisees also enjoy the advantage of being able to operate a single unit on a budget. Single-unit franchise development is significantly less expensive than multiple-unit development.
Area Development Agreement
Having an Area Development Agreement means that the franchisee, sometimes known as the developer, is allowed to develop often exclusively a specified number of franchise units in a certain geographical region. That means that no other franchisee for that company would be allowed to develop a franchise in that particular area during the validity of the agreement, although there are often exceptions to this rule. The advantage for the developer to partake in this agreement is that they will be the only one to develop a franchise in a certain area during the time needed to open each of the franchise units, making that franchise more attractive to potential customers.
Master Franchise Agreement
Compared to other forms of franchise agreements, a Master Franchise Agreement gives the master franchisee, commonly referred to as the subfranchisor, the most power over the future of the company, which naturally imposes additional obligations. Along with being able to develop new franchises, provide training, and supervision and operate multiple locations, the subfranchisor can and is generally required to also sell franchises within their location to other potential franchisees.
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